The Magic Formula

  

Takes Over

If you've visited my facebook page recently you might have noticed I've created a new event called "Barnes and Noble take over!" I promised to share details of this event, so here it is.

Recently a good friend of mine and fellow author told me The Magic Formula to getting an indie book on the bookshelf of a big chain like Barnes and Noble. She explained it to me as it was told to her by her publisher, a small local press. However, after she was done telling me, I still didn't quite understand it, so I had her detail it to me again. When I tried to explain this to my husband he was completely confused. So being a visual person I decided to make a little diagram.

The Magic Formula

Phase One: Three different people have to request/order the same book (The Forsaken) from the same Barnes and Noble store in the same week, in three different locations in the country. This gets that book stalked in the Barnes and Noble warehouse.

Phase Two: Three different people have to request/ order the same book (The Forsaken) from the same Barnes and Noble store in the same week, in three different locations in the country. This gets the book stalked on Barnes and Noble bookshelves nation wide!

I thought it might be a fun experiment to give this Magic Formula a try myself. So the point of my Barnes and Noble take over event, is to try and orchestrate Phase One the next week. If anyone who hasn't bought the book yet would like to be apart of this please leave a personal message on my Facebook fan page https://www.facebook.com/RJCraddockAuthor. We'll be launching into Phase One starting Oct, 21st. Let's see if we can make this thing work, shall we?!!!

I'll keep you all up to date with the events' progress, and let you know when Phase Two starts. That's all for now, so go forth and share this post with everyone you know, lets get this baby viral! Thanks. :) Until next week.

R.J. Craddock